Chakresh Mishra - Mall culture in India : Features
1419 Words Essay on Retail Trade and Mall Culture in India
As we get excited with new wave mall culture in India, getting stuck in fancy food courts and addicted to unhealthy junk food, we forget the glorious past of eating together in markets and sharing our friendships and values in the openness of a market.
Mall Culture in India during Recession - Paggu
This article begins with understanding the new mall culture in India. It then explores from the past the bazaar culture that has always been a part of life in India. Thereafter, it turns to the world of form and design, arguing that a clearer understanding of and deliberate choice of certain designs and patterns can more suitably engage the Indian consumer, offering both social anchor and a lively consumer experience.
While the mall culture in India is surely rising, the moot question is, how many of them succeed in what they set out for. As organised retailing in India grows, tier II and tier III cities, especially, are seeing hectic activity in the mall space.With the endeavour to influence lifestyles, K Raheja Corp has also successfully ventured into retail development with Inorbit Malls. Pioneering the mall culture in India, the world class malls offer an amalgamation of fashion, lifestyle, food and entertainment, delivering to families an exceptional entertainment destination. Footwear is not only a key factor in fashion and style, but a necessity as well. While some buy shoes based on functionality, for others it’s aesthetic and trends that help them decide. Before the explosion of mall culture in India, an average Indian could name only three to four shoe brands here like Bata, Khadims, Ajanta and Paragon. Buying trends were focused more on functionality and branded shoes as style statement was an alien concept.