Beautiful Legs by Post - College Essays - 524 Words

The opportunity involved in Beautiful Legs by POST is the advantage of finding a gap in the marketplace for mail order in Europe. After market research they found that the gap was specifically in the U.K. Starting their business in this location gives them a competitive advantage of being one of the first companies in mail order. Another opportunity involved with tights is that they are a replenishment item that requires regular purchases.

Beautiful Legs by Post case analysis

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Beautiful Legs by Post - Harvard Business Review

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The protagonists of this case are Elizabeth Preis and Dickon Addis. Together they started a London-based mail-order business called Beautiful Legs by POST. They are trying to raise £110,000 within the next month in order to mail out 20,000 catalogs each in January and February. In order to solve this, Preis and Dickon must find investors to fund the next phase of growth for their company. They need to know what the response rate would be, what the average size per order would be, and what percent of initial customers would reorder. Would they be able to rise the financing that they needed in order to stay on track? How could they get more free publicity? (Page2 of case) Answering these questions could help determine if Beautiful Legs by POST could be a feasible business.

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Together they started a London-based mail-order business called Beautiful Legs by POST

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